This year's flagship iPhone is a huge success for Apple, even though the iPhone XR is not yet on the market. Not surprisingly, the iPhone XS and iPhone XS Max sold more than the last year's iPhone 8 and iPhone 8 Plus. The delayed release of iPhone X is even more obvious in comparison with iPhone XS.
Flurry Analytics also said that a similar comparison shows that the iPhone XS series has seen a 7% increase in sales compared to the iPhone X and iPhone 8/8 Plus released last year.
The company said it expects this strong trend in iPhone XS to continue into the holiday shopping season. Apple is still able to drive a stable market share for its latest products, but is also actively raising prices to maintain revenue growth. This strategy seems to be working, and they are in a good position in the upcoming holiday shopping season.
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Related: Restore Deleted Data from iPhone XS/Max